CreamCo.
Cream Co. is a world-renowned Chicago-based art collective passionate about creating a community that shares and values art rooted in nature.
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In 2017 they approached Naam Agency to help redesign and refocus their website. As Naam's Digital Creative Director, I helped create the project's strategy and design from start to finish.
An eclectic mix of paintings, sculptures, installations, and community projects, combined with a confusing information architecture, made the old site difficult to navigate.
We brought back clarity and made the work and its creators stand out.
Prototyping
Creative Direction
![Multiple tablets on a grey background displaying the CreamCo website design](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db81127ba51656b3cd7_case-frame00487.jpg)
![Screenshot of the CreamCo homepage.](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9356f7888471a6c003ff_case-frame00478.jpg)
Challenges.
During the process we created a few main questions to help us structure our information, and keep the user & business needs in mind.
And this is small answers.
And this is small answers.
And this is small answers.
And this is small answers.
And this is small answers.
![Three phones on a grey background displaying the CreamCo responsive designs.](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd944abfbceddb016523a4_case-frame00479.jpg)
![Full page screenshot of the CreamCo homepage.](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db84aa6ee5b791f71d2_case-frame00486.jpg)
![Typography used in the CreamCo webdesign](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db7fb81a8549ca56142_case-frame00490.jpg)
![Image of a sculpture pot](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db8f1a5410df2bfa8b3_case-frame00491.jpg)
![Screenshot of the CreamCo homepage with an active hover state](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db7c6b75f6e3d02ad80_case-frame00483.jpg)
![Three phones on a grey background displaying CreamCo reponsive design](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db7d96a9e8bb6ac9abf_case-frame00482.jpg)
![Full page screenshot of CreamCo Product Detail page](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db89e05adef82e185ca_case-frame00481.jpg)
![Screenshot of the CreamCo Project Overview page with an active hover state](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db8eaacb516ea85898e_case-frame00489.jpg)
Typographic Navigation
With a wide variety of visual images to present on the website, we created a calm color palette supported by clean and clear typography. After that, we took it one step further and created a 'hero' section where an impressive typographic block allows you to navigate the work of Cream Co.
![Four screenshots of CreamCo homepage sections](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db86a1e934294e5f4a8_case-frame00485.jpg)
Awards
The website was awarded and featured many times. Some of the awards include Awwwards SOTD, Awwwards Developer Award, CSS Design Awards, SiteInspire Favorite, and many more.
![Tilted tablet on a grey background displaying the Project Detail page hero section](https://assets-global.website-files.com/634076927dbc5e3cdce5d0d6/63bd9db6eaacb5a3e8858984_case-frame00484.jpg)
Digital Design
Micro-Interactions
Creative Direction
Joris Spiertz
Elie MacLeod
Joris Spiertz
Joris Spiertz