Piet Oudolf.

Piet Oudolf is one of the world's most renowned Garden Designers. He's been featured in every major magazine and teaches the best of the best.

To help Piet show his wide variety of work, we created a timeless online portfolio.

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It was a pleasure for us to work with such inspiring content, from the famous landscape at Battery Park and Highline in New York to the private gardens of Piet himself.

As Digital Creative Director and Lead Designer, I wanted to create something special where his work could be studied by many, resulting in this award-winning website.

The portfolio has proven the test of time, and has, apart from content updates, still the original design from 2014.

Services
Digital Design
Creative Direction
A tablet on a grey background displaying the Piet Oudolf website homepage with an active hover state
Homepage with an Active Hover State.
Three phones on a grey background showing the responsive design of Piet Oudolf's website
Responsive Design.
Multiple tablets on a grey background showing various pages of the Piet Oudolf website design
Multiple Page Designs.
A tablet on a grey background displaying the Piet Oudolf website Project detail slider.
Project Detail Slider.

Overview

We have designed the homepage as an interactive menu from which you can find every project. The hover-over state reveals the entire thumbnail. When inactive, the carefully cut lines of the typography mask the image. This interaction symbolizes how nature can take over and makes its own path

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Four screen on a grey background showing various screens of the Piet Oudolf website design
Multiple Designs.

Online Sketch Directory

One of Piet's famous books available worldwide, Planting: A New Perspective, offers its readers a unique look into Piet's sketch process. To help readers study Piet's work, they can download copies of the original sketch drawings on the website.

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A tablet on a grey background displaying the Piet Oudolf website Resources page
Resources Page.
A tablet on a grey background displaying the Piet Oudolf website Search Page
Search Overlay.
Three smartphones on a grey background showing the responsive design for Piet Oudolf's website
Responsive Design.

Timeless

Piet's portfolio holds a special place in my heart as the first project that won us an Awwwards SOTD, but also because the website we built in 2014 remains unchanged to this day, nine years after we published the site.

Apart from a few necessary maintenance updates, the design is exactly the same. I hope the website will still be standing years from now, proving that timeless design and a no-nonsense approach will stand the test of time and remain relevant for another nine years.

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A tablet on a grey background displaying the Piet Oudolf website References page
The References page.
Client
Piet Oudolf
Services
Digital Design
Creative Direction
Sector
Landscape Architecture
Year
2014
Details
Design
Timothy Maurer
Joris Spiertz
Development
Lieneke Koenen
Strategy
Timothy Maurer
Joris Spiertz
Creative Direction
Timothy Maurer
Team
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