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Pyora.

Year

Co-founder and digital director at Naam

Agency

10+ Years

Team

Prototyping (Hi + Low)

Role

Open for requests
Introduction

Cheap parking lots were created outside the city centers, allowing you to back your own foldable bike and continue your ride to work, and foldable bikes are free to travel with you on public transport, as opposed to normal-size bikes.

So, the idea of having a foldable bike makes a lot of sense. The reality though, lots of the available options in the Netherlands are quite frankly, boring, and targeted at an older audience segment.

Cheap parking lots were created outside the city centers, allowing you to back your own foldable bike and continue your ride to work, and foldable bikes are free to travel with you on public transport, as opposed to normal-size bikes.

So, the idea of having a foldable bike makes a lot of sense. The reality though, lots of the available options in the Netherlands are quite frankly, boring, and targeted at an older audience segment.

F.3
F.4
The current options for Dutch foldable bikes are quite frankly, out of touch, or unrealistically priced. Pyora, however, aims to appeal to a younger audience, with a clean design and playful color range. Inspiring them to ditch their cars or a more appealing and sustainable, long distance, solution to commuting.
Q.1

Thijs Kremers

Co-founder of Pyōra
Credits

Design Team

Co-founder and digital director at Naam

Development Team

10+ Years

Client

Open to RFPs
Please note that some (marked) elements of this case study contain concepts or ideas that are proposed or created, yet not (fully) used or supported by the client. However, for the purpose of this personal portfolio, I’ve decided to show them to demonstrate the range of my skillset.

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