In 2010 Pyōra Cycles started its journey to create the best foldable city bikes for urban commuters. But, to help market their new design, these high-quality, refined bikes needed a brand identity to match. So, they reached out to Naam for help.
Pyōra bikes stand apart in their design. They're light-weight, foldable, and easy to transport with one hand. To help Pyōra bootstrap their launch, we created an identity toolkit to help their in-house design team build out the brand and make it future-proof.
A few months later, after the introduction of the brand was successfully phased out, I helped develop a design proposal for Pyōra's new e-commerce efforts.
The shape and foldable characteristics of the Pyōra bike lightly inspired the webshop's design, especially the clear vertical division, which makes the pages memorable and easy to use.
The website features a cross- and upsell portion where accessories are promoted next to the bike. The sales funnel is clear and minimal, providing little distractions after the visitor's decision to purchase has been made.
If a visitor is still in doubt or they have a question, a built-in chat function gives visitors direct access to the company owners for answers and advice.