Pyōra.

In 2010 Pyōra Cycles started its journey to create the best foldable city bikes for urban commuters. But, to help market their new design, these high-quality, refined bikes needed a brand identity to match. So, they reached out to Naam for help.

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Pyōra bikes stand apart in their design. They're light-weight, foldable, and easy to transport with one hand. To help Pyōra bootstrap their launch, we created an identity toolkit to help their in-house design team build out the brand and make it future-proof.

A few months later, after the introduction of the brand was successfully phased out, I helped develop a design proposal for Pyōra's new e-commerce efforts.

Services
Visual Identity
E-Commerce
Black Pyora bike parked against a grey wall
Pyora logo on a grey background
Pyora taglines on grey background
A collection of flyers describing Pyora bike's specifications
Pyora flyer against a grey wall
Open Pyora book with a photo of a city on it
Pyora business cards in pink and black on a grey background
Two Pyora A2 posters to promote the bike presentation.
Multiple slides from the Pyora visual guidelines book on a grey background

E-Commerce

The shape and foldable characteristics of the Pyōra bike lightly inspired the webshop's design, especially the clear vertical division, which makes the pages memorable and easy to use.

The website features a cross- and upsell portion where accessories are promoted next to the bike. The sales funnel is clear and minimal, providing little distractions after the visitor's decision to purchase has been made.

If a visitor is still in doubt or they have a question, a built-in chat function gives visitors direct access to the company owners for answers and advice.

Explore ↓
Screenshot of Pyora Webshop's homepage
Screenshot of Pyora Webshop's about page
Screenshot of Pyora Webshop's Product Page
Screenshot of Pyora Webshop's Thank you screen
Four phones on a grey background showing Pyora's webshop's responsive design
Pyora chat component design
Client
Beixo
Services
Visual Identity
E-Commerce
Sector
Transport
Year
2015
Details
Design
Timothy Maurer
Joris Spiertz
Photography
Pyōra
Strategy
Timothy Maurer
Joris Spiertz
Creative Direction
Timothy Maurer
Joris Spiertz
Team